🔖Brewing Positivity

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🗞️ Today’s Campaign on :

🚨 Tealive : One cup at a time Brews.
🚀Shift 20 Initiative
🎉 PONOS The Battle Cats - God Helpline
♨️Editor Pick : ODD Dot Selfie

🚨 TEALIVE: ONE CUP AT A TIME BREWS POSITIVITY

Instagram - @tealiveasia

Tealive, Malaysia's bubble tea brand, is “Brewing Positivity” in a world of negativity. Tired of bitterness, self-criticism, and people taking life too seriously, Tealive is launching a brand refresh to flip frowns and fill cups with positivity.

Client: TealiveAgency: Naga DDB TribalProduction: Boldz Studio

🚀 Shift 20 Initiative

The Dylan Alcott Foundation: The Shift 20 Initiative – Increase Representation in AdvertisingProduction Company: RevolverDirector: The Glue SocietyAgency: Special

A number of well-known TVCs from top brands were reshot with people with disabilities in mind for the campaign.

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🎉 PONOS The Battle Cats - God Helpline

Using the most well-known character from the mobile game The Battle Cats, R/GA Japan and PONOS have partnered to give players of the game a message of hope. Since R/GA secured the account for the mobile game, this is the first campaign for the Japanese market.

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💡 WHIZBANG

Meltwater and We Are Social have released Digital 2024: April Statshot, a quarterly update on social media and digital trends worldwide. The report highlights the global Internet adoption figure, with over two-thirds of the world's population now online, marking a 3.4% annual increase in internet users.
Based on investments in AI tools like Advantage+, Meta alone is expected to generate more revenue from advertising than all of global linear TV by 2025, according to a recent global report.
Ellie Brocklehurst has been appointed by TBWA to the recently established position of Chief Marketing Officer, Asia. Brocklehurst will play a significant role in the leadership group that is in charge of improving the agency's marketing, communications, and branding initiatives.
Versuni India Home Solutions Limited (previously known as Philips Domestic Appliances India Limited) has awarded FCB Interface the creative mandate for its Philips Kitchen Appliances and Philips Garment Care businesses.
A senior public relations representative at Baidu has reportedly left the Chinese tech giant following backlash against remarks she made that were interpreted as endorsing an overwork culture.

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🏆 Editor Pick : ODD Dot Selfie

A spark of change ignited in the heart of Bangladesh, where gender-based violence is often covered up by silence. It was the "Odd Dot Selfie" campaign, a daring initiative that gave voice to the voiceless by secretly turning an ancient practice on its head.

Client : PSA

Agency : Asiatic MCL Bangladesh

Got a News Tip?

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