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🔖Dove's 'Raise Your Arms' Campaign Boosts Filipino Women's Confidence

🔖Dove's 'Raise Your Arms' Campaign Boosts Filipino Women's Confidence

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👋 Thank you for reading and have a nice Sunday from Adelaide, Australia .

This is our first Mapanlikha _ _ issue. I hope you like it, and please keep supporting us.Readers help this publication grow. If you want to stay up to date on new posts and support our work, consider becoming a free or paid subscriber.Please email us at any time, and if you haven't already, don't forget to sign up for this newsletter here. Encourage a friend to subscribe as well. - Miko Santos

🗞️ Today’s Campaign on :

🚨 Dove's 'Raise Your Arms' Campaign Boosts Filipino Women's Confidence
🚀BBDO Bangkok and TTC Motor Present: 'Sorry if we spoil you too much'
🎉 Petron Malaysia's Festive Campaign: A Daughter's Yearning for Her Absent Mother
💡A__ TO WATCH :

🚨 Ogilvy Singapore and Dove Launch 'Raise Your Arms' Campaign

Ogilvy Singapore and Dove launched “Raise Your Arms,” to combat underarm shaming and boost Filipino women's confidence. The campaign honours women who have fought for change in their communities and society. “Raise Your Arms” addresses underarm shaming, which lowers women's self-esteem and confidence. Underarm insecurity prevents 8 in 10 Filipino women from raising their arms. Dove, a longtime advocate for real beauty and body positivity, wants to remind women that every time they raise their arms, positive change happens. [ Read more ]

🚀 BBDO Bangkok and TTC Motor Present: 'Sorry if we spoil you too much'

This new campaign, "Sorry if we spoil you too much," was developed by BBDO Bangkok and TTC Motor, Mercedes-Benz Thailand's retail partner, in a city that is humming with innovation.

This campaign, which was unveiled earlier this month, is a promise as well as a message. Mercedes-Benz Thailand is launching a novel business model called "Retail of the Future" (ROTF), which promises a single price and a simple selection process so that customers can get the model and colour of their choice for their dream Mercedes-Benz "Anywhere, One Price."

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🎉 Petron Malaysia's Festive Campaign: A Daughter's Yearning for Her Absent Mother

The latest Petron Raya Festive film was produced by Ogilvy Malaysia for Petron Malaysia. The goal of the more than 4-minute film is to warm people's hearts and spark conversation during this joyous time of year.

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💡 A_ _ TO WATCH

Mitsubishi Heavy Duty residential air conditioners offer many technologies to ensure good sleep. They launched a health-themed promotional campaign with Youngster BKK.
Today, VaynerMedia launched its suite of consulting products in the Asia Pacific area, designed to address the ever-changing demands of the industry. The addition of VaynerMedia Consulting will enhance its current range of expert services.
The Audited Media Association of Australia (AMAA) board has officially announced that its print media audit services will no longer be provided. The print audit services provided by the Circulation Audits Bureau (CAB) and the Audit Bureau of Circulations (ABC) will end in April 2024.

📢 POWERBROKERS

Bacardi India appointed Sameeksha Uniyal regional head of Brand for Asia, Middle East, and Africa (AMEA) to boost business growth.
Marketing head at Tata Passenger Electric Mobility is Pooja Asar. Asar started her career at Kotak Mahindra Bank and then worked at Unilever, managing major food and beauty brands. She was Paytm's vice president of marketing.
Cheuk Chiang leaves his position as APAC CEO of Dentsu Creative to take on the CEO role at Bastion's ANZ operations.

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🏆 Editor Ad of the Week

Tan-Luxe's first celebrity collaboration is with Paris Hilton, the original influencer. The socialite and business owner debates the Tan-Luxe tagline with an AI and future selves in the ad.

🔥 STOP THE A_ _ _

The BBC Group's commercial division, BBC Studios, hopes to expand its audience beyond the United Kingdom.The broadcaster introduced "Made To Make You Think," its inaugural BBC brand campaign, to make sure it does.
In the first quarter of 2023, WPP recorded a 1.6% decrease in organic net revenue, according to the company. The holding company reported that while growth was reported in the UK and Europe, declines were reported in North America and Asia.
Cohere Beauty and the imaginative marketing firm Simon/Myers recently unveiled their first commercial campaign. The cross-platform project highlights the concierge-level service and capabilities of Cohere Beauty. The ad will appear in print, online, on social media, and through sponsored Google search.
The Accor Group's luxury hotel brand Sofitel, a part of the luxury wing of the Accor Group, is promoting sustainability and preserving local cultures through a campaign by Reed PR & Communications. Gillian Anderson and Dali Benssalah star in the film "The Encounter," showcasing their collaboration with the National Museum of Anthropology and local markets.

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