🗞️Hubbl's Kayo Service Violates Gambling Ad Rules - ACMA

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The ACMA found that Hubbl Pty Limited (Hubbl)'s sports streaming service Kayo violated gambling advertising rules by showing gambling ads during live sports events outside allowed times. Hubbl was investigated by the ACMA after viewers complained about Kayo's live sports streams. Online content providers must not show gambling ads during live sports events between 5am and 8.30pm, including five minutes before and after.The ACMA found 16 gambling ads outside allowed times at 267 live sports events. Hubbl said a system error affected iOS app viewers for six weeks in February and March 2023. ACMA Authority member Carolyn Lidgerwood said the scale of the error as well as Hubbl’s failure to identify a system bug affecting the playout of gambling ads across a large number of live sport events was very concerning.“Online streaming services as well as broadcasters all have a responsibility to put robust systems in place so that they adhere to these long-standing gambling advertising rules,” Ms Lidgerwood said.

“The rules are there to reduce viewer exposure to gambling ads, particularly for impressionable young audiences and those vulnerable to gambling harms. In this case Hubbl has let those viewers down.”

The ACMA has issued Hubbl with a remedial direction requiring it to arrange an external audit of its technical systems and processes, including the measures that it has implemented subsequent to the breaches.

If Hubbl fails to comply with the terms of the remedial direction it may be ordered by the Federal Court to pay penalties of up to $626,000 per day.

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