MENCARI - Delivered fearless reporting to you
Posts
🔖Over 1000 Advertising Agencies Ditch Fossil Fuel Clients

🔖Over 1000 Advertising Agencies Ditch Fossil Fuel Clients

Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

👋 Thank you for reading and have a nice Sunday from Adelaide, Australia .

This is our first ANTI- A _ _ issue. I hope you like it, and please keep supporting us.Readers help this publication grow. If you want to stay up to date on new posts and support our work, consider becoming a free or paid subscriber.Please email us at any time, and if you haven't already, don't forget to sign up for this newsletter here. Encourage a friend to subscribe as well. - Miko Santos

🗞️ Today’s Campaign on :

🚨 GroupM's China Woes: Swatch and Dyson's Exit After Bribery Scandal
🚀A Thousand Agencies Unite for Sustainable Future
💡A__ TO WATCH : The Room Service Unveils Debut Project: 'Barbie Meets Bond' with Paris Hilton

🚨 Clean Creatives: 1000 Agencies Pledge Against Fossil Fuels

With 67 regional commitments, Asia Pacific joins the Clean Creatives movement. The anti-fossil fuel campaign group has released a new film parodying the advertising industry in honour of this occasion.

The Clean Creatives Movement said Over 1,000 advertising and PR agencies worldwide have taken the Clean Creatives pledge not to work with fossil fuel companies.

To celebrate, we created a very special Rube Goldberg machine – which you may remember from the portfolios of decades past – to show that what seems really hard is actually very simple. If 1000 agencies can drop fossil fuel clients, so can you. We hope the complex but fascinating contraption serves as a metaphor for moving toward a sustainable future. But seriously, we hope you feel as proud of this achievement as we do. It shows what we can accomplish as a community committed to real, impactful change.

🚀 GroupM's Struggles Continue with Swatch's Move to Publicis in China

After Dyson, Swatch is the second long-term client to leave GroupM for Publicis this year, as a result of reports of a bribery scandal in China in 2023. After ten years, Patrick Xu, the CEO and country manager of GroupM China, also left his position.Campaign reports state that Swatch has chosen to replace GroupM as its media agency of record (AOR) in China, ending a two-decade partnership.

China, Hong Kong, Macao, Thailand, India, and Japan all saw double-digit growth. Further afield, Swatch expanded its retail footprint in Hong Kong with the opening of the K11 pop-up shop and store, in addition to a new point of sale at ifc mall.

💡 A_ _ TO WATCHThe Room Service Unveils Debut Project: 'Barbie Meets Bond' with Paris Hilton

Rob Hirst Hermans' new agency The Room Service, a competitor to Ryan Reynolds' Maximum Effort and Ben Affleck's Artists Equity, released its first work. The Hilton project, described as “when Barbie meets Bond,” was created by Chuck Hayward and Glenn Boozan.

💥 Attention, podcasters and Business Owners!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.
Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

📢 POWERBROKERS

Sharma left Disney after 11 years to become vice president and global head of product strategy at Sprinklr. He reports to Amitabh Mishra, who is the chief technology officer.
James Hawkins, who was the CEO of PHD in Asia Pacific, has quit his job, According to Campaign.
Leo Burnett Mumbai reorganises leadership to drive growth with Abhimanyu Khedkar and Neetika Aggarwal as managing partners and Saurabh Dahiya as strategy head.

🔥 STOP THE A_ _ _

Samsung Ads, which is part of Samsung Electronics and does advertising, has released a data clean room solution that is powered by InfoSum, a top data collaboration platform. Because of this partnership, Samsung Ads' clients can get the most out of their data-driven advertising strategies in InfoSum's privacy-focused setting.
After starting the Bring on Wonderful campaign in 2022, Virgin Australia has now released the second part of its uplifting brand platform through Special. This shows that the airline is still dedicated to giving all guests wonderful experiences from booking to landing.
Netflix will stop reporting subscribers in 2025. Netflix announced in its first quarter shareholder letter that it will focus on engagement instead of quarterly subscriber numbers. Streamer informed shareholders it would no longer report average revenue per member.

Nothing is free like a free press. Give now to help sustain independent journalism in your community.

It's evident from recent events that there has never been a better moment to support local news. Donate now to help sustain independent reporting.

Got a News Tip?

Contact our editor via Proton Mail encrypted, X Direct Message, LinkedIn, or email. You can securely message him on Signal by using his username, Miko Santos.