Global media and technology giant Yahoo will use and extensively integrate Brightcove's award-winning streaming technology platform across its portfolio of digital properties, according to a deal announced today by the world's most reputable streaming technology company.

Brightcove will power Yahoo's video streaming from beginning to end as the company's sole streaming technology provider, supporting the company's enormous and expanding consumer demand. Yahoo will have dependable, streamlined, and cost-effective streaming operations thanks to Brightcove technology, which can deliver globally at scale with the highest quality and security.

Yahoo will join the Brightcove family, said Marc DeBevoise, CEO and Board Director of Brightcove. "As a trusted brand delivering massive amounts of video content to consumers globally, we are thrilled to welcome Yahoo to the Brightcove family," he added. This partnership supports our efforts to realise our goal of becoming the most reputable provider of streaming technology worldwide.

Yahoo and its subsidiaries offer users worldwide access to a vast media empire that includes news, sports, and entertainment. The business required a scalable and trustworthy technology solution to power its streaming content as well as to supplement, and in some cases to completely replace, its internal video capabilities and supporting infrastructure.

"Shifting digital landscapes and technological advancements are placing media companies in a unique position where they must balance growing operations to a mass, global scale while ensuring resource optimisation, financial sustainability, and profitability," added DeBevoise. "By supporting this balance, our platform will assist Yahoo in achieving its business objectives. Through the use of the best-in-class, highest-quality, most scalable, and secure streaming technology platform, our service will improve their customers' overall experience.

According to Matt Sanchez, President & GM, Home Ecosystem at Yahoo, "As Yahoo continues to grow and deliver more content, it was imperative for us to find a solution that could handle our global reach and deliver the highest level of performance for our users." "Brightcove's team continuously innovates its products to help deliver the best user experience and meet our business objectives," the company said of its streaming platform. "It offers superior scale and performance."

Brightcove was chosen by Yahoo as their official streaming partner because it:

• showed a track record of scale and performance that has been established.

• savings found in the current streaming technology stack

• offered market-tested solutions to support the anticipated and current video traffic

• easily incorporated into the player experiences and current monetization stack

• provides the capacity to boost revenue performance and increase advertising yield.

Yahoo will benefit from an optimised video-on-demand (VOD) publishing and delivery workflow, live streaming and linear capabilities, monetization solutions, and an industry-leading player and app framework thanks to Brightcove's technical solutions.

Yahoo joins the list of media organisations using Brightcove's top-notch technology, which already includes AMC Networks, the Academy of Motion Picture Arts and Sciences, the BBC, CBC/Radio-Canada, Cox Media Group, Forbes, The Metropolitan Opera, Sky, and many more.

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